Inferior Hype - Rimmel Apocalips:

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There are always certain products or brands that get a huge amount of hype online.  YouTubers and bloggers alike are often guilty of gushing about countless impulse purchases as the best thing since sliced bread, dubbing them their 'holy grail' items, before quickly moving on to the next craze.  Much like anyone, I'm always curious about whether or not these products are really as great as everyone says.  Now, when curiosity gets the better of me, I'm going to let you in on my findings and post an Inferior Hype review!

The Rimmel London Apocalips lip lacquers have a really silly name.  I mean, I know it's a pun that contains the word 'lips' for a lip product, which probably felt quite clever in the early planning stages, but on the shelf it's a pretty daft product name.  A play on the word 'apocalypse' can't even really be played off as humourous, just bad taste, and an apocalypse certainly isn't chic or glamorous.

Troubling names aside, however, I actually really like this product.  The packaging is a little tacky (I think the lids are meant to look like diamonds...), but that really isn't an issue when the lacquer itself is just what I'm looking for.  I much prefer wearing lipstick to sticky lipgloss, but hate how drying all of the lipsticks I've tried are.  I've found that Apocalips applies like a lipgloss (a thick, liquid consistency with a sponge applicator), but is not noticeably sticky and doesn't dry out.  I think the colour stains the lips a little, but for me that's an added bonus as I usually forget to touch up after eating or drinking.

Out of the three colours I've tried,  the neutral Celestial is my most worn.  Nova has slightly more pink tones, but both are great for every day wear.  Stellar, on the other hand, is like a punch in the face in lip lacquer form.  I considered buying it for a long time before I took the plunge, but it's actually a lot less scary on the lips as it looked on my hand.  Check out that swatch, it's practically neon!  (By the way, yes, taking and editing photos of just my lips felt very strange...)

Have you tried any of the Apocalips range, and do you think it's worth the hype?